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If you're a software developer, you probably already know who Steve Yegge is. Developers all over the world spend a lot of their time reading or commenting on his blog when they're not writing code. A senior software engineer at Google, an ex-Amazon employee, one of the most widely read bloggers, an excellent hacker, and an outrageously funny chap, Steve talks about why branding is so important.
Channel: IT Conversations: 'law'
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