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Governor Arnold Schwarzenegger signed the California Omnibus Sweepstakes Bill into law September 30, imposing new rules and disclosure requirements for sweepstakes. "The law is the result of a multi-state investigation into the practices of Publishers Clearing House, which led to a multi-million dollar settlement against the company," says Dominique R. Shelton, a partner in the Intellectual Property Department of Wildman Harrold LLP (Los Angeles). "That, plus deceptive sweepstakes solicitation practices targeting California's senior citizens which have recently surfaced, motivated state legislators to act." The new law brings California's sweepstakes law more in line with certain aspects of the federal Deceptive Mail Prevention and Enforcement Act, along with laws in Texas and Colorado — all of which require stringent consumer protection measures and disclosures. "There are new requirements for the operation of sweepstakes, specifically with respect to disclosures in entry materials or solicitation materials selling information regarding sweepstakes," says Shelton. She is available to write an article outlining the provisions of the new California law and what sweepstakes companies and other stakeholders must consider. [10/09/2008]
Channel: Jaffe Legal News Service - Articles for Publication
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